“Deep down inside, I’m just a regular guy consumer,” says Sweazey

Introducing DPP:

Digital personal property (DPP) is an attempt to make consumers treat digital media like physical objects. For instance, you might loan your car to a friend, a family member, or a neighbor. You might do so on many different occasions and for different lengths of time. But you are unlikely to leave the car out front of your house with the keys in it and a sign on it saying, “Take me!” If you did, you might never see the vehicle again.

It’s that the ability to lose control over property that is central to the DPP system. DPP files are encrypted. They can be freely copied and distributed to anyone, but here’s the trick: anyone who can view your content can also “steal” it irrevocably. The simple addition of a way to lose content instantly leads consumers to set up a “circle of trust” that can be as wide as they like but will not extend to total strangers on the Internet.

They could have at least done better with the acronym. DPP? Seriously? And you thought ‘digital restrictions management’ was scathing…

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  1. nb
    Posted September 8, 2009 at 6:33 pm | Permalink
    tamper-protected circuit

    I laughed.

    …such freely-copiable goods break the basic business model of human commerce.

    No shit. The basic business model of human commerce is broken, and (trivially circumventable, qv. analog hole) patches like this are wasted effort. Status: CLOSED, Resolution: NOTABUG, IEEE: gb2fp, or whatever.

  2. nb
    Posted September 8, 2009 at 6:37 pm | Permalink

    Fuck, totally missed the obvious: I’m surprised he can speak at all, around the turgid mass of the regular mafiAA guymeat he’s energetically consuming.

  3. Posted September 8, 2009 at 8:06 pm | Permalink

    I’m surprised he can speak at all, around the turgid mass of the regular mafiAA guymeat he’s energetically consuming.

    To paraphrase the puppet version of Walt Mossberg: “Here’s a tip for ya Sweazey, your voice travels farther when it’s not so full of the *IAA’s cock.”

  4. Posted September 11, 2009 at 1:54 am | Permalink

    The progress of technology has meant more and more goods becoming information. Hilarious attempt to turn one back from information into something easier to control. Non-hilarious part is that if they actually did this, most consumers would just put up with it, the way they inexplicably put up with current DRM practices. Was ordering a DVD for someone recently, and they wanted to make sure it had the right region for their player! Bizarre!

    Seriously, we need to get this crap sorted out before we get magical Diamond Age nanotech, every product becomes informational, and society collapses.